Roadside assistance 

is our service. 

Helping you own the 

moment is our value.

Roadside assistance programs are not all created equal. When you work with ASG, you are working with experts in the business of turning urgent situations into positive brand experiences.

Online, offline, on the road or in the middle of the night, we provide expert assistance for the moments that matter most. Because your customer is our reason why.

See how we turn roadside crisis into calm

One day, Sarah has some car trouble.



It's dark, it's late,
and her car won't start.

While she loves her new car, a flat battery is turning her positive ownership experience into a stressful one.

This is the moment that matters most.

How we help today will define her relationship with your brand for years to come.

For 65+ years, we've been there for Sarah and millions of others at the moment that matters most.

We've designed our entire business around turning Sarah's stressful roadside events into a positive experience for your brand.

We'll connect with her the way she prefers

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We'll get to her with speed & accuracy

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We'll help her with best-in-class service

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We Make Sure You Deliver Comprehensive Services in the Moments that Matter Most.

No matter where your customers are, our core roadside assistance services are always nearby and ready. These core services include tows, emergency fuel, tire changes, battery boosts, and more, and deliver around-the-clock emergency automotive mechanical breakdown or automobile service. With ASG’s core roadside services, you can deliver a valuable advantage to your customers while boosting brand satisfaction and loyalty.

At ASG, we are always looking out for your customers. From messaging services that alert loved ones in emergency situations to Hazardous Weather Coverage warnings, we provide you and your customer the peace of mind they deserve on the road. Our programs also go above and beyond simple tire changes—our Tire & Wheel Hazard Protection program provides further financial protection in the event their vehicle’s tires and wheels sustain damage.

When a serious event takes place, we provide assistance that matters. Our SOS & Stolen Vehicle Service is able to rapidly geolocate customers, connect them with applicable emergency services and provide assistance in the event of a stolen vehicle. Our assistance doesn’t end at the scene. ASG can provide reimbursement assistance for ambulance costs in the event transportation to the hospital is required.

We strive to deliver a positive brand experience. This is why we’ve developed a series of customer assistance capabilities to make day-to-day life easy and stress free. Our Concierge Services provide on-demand service and suggestions on restaurants, hotels and entertainment in your customer’s current area. If your customer is experiencing travel planning and trip disruptions from a mechanical breakdown away from home, leave it with us to provide the right help to get them back on their way. Our extensive program even offers customers timely and pertinent promotions related to roadside assistance. These event-specific triggers are timely and convenient for customers and drive more parts and service revenue to your dealerships.

When an accident happens, the claims and administrative process can be a burden that impacts your customer’s experience. We provide comprehensive and detailed assistance to make life easy that starts with a complete accident case management program that reduces cycle time, enhances the customer experience and mitigates fraudulent claims. We go even further with our Impound Storage Release Program to help quickly secure the release of a vehicle, or our Member Material Fulfilment program designed to help corporate clients handle the entire material fulfillment process.

But what if Sarah needs more assistance? We're with her every step of the way.

With any major roadside event, authorized repair facilities get the full story right from the start. Before Sarah sets foot in a facility, we ensure her service provider has the full summary of events along with all relevant historical roadside assistance information.

This means a seamless experience for Sarah, and an opportunity for you to provide the best service possible.

For insurers, our Accident Event Management program, helps you control the tow. We ensure vehicles are towed to your preferred shop for an experience that's smooth for your customer, while eliminating fraudulent costs for you.

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By the time Sarah arrives at the dealership,

she's greeted by name.

There is a coffee waiting for her.

And the dealership is ready to get started.

This is how we turn stress into your brand's winning moment.

Sarah's car is fixed and she's back on the road.

Sarah has even more confidence in her vehicle’s brand than before. She’s surprised and relieved at how smooth and quick the entire interaction was. She’s excited to tell her family and friends about how the brand helped her in a stressful situation.

Helping Sarah isn't our only job.

We help fleets across the country
get back on the road.

When every minute matters, we bring the right service, technology and support to keep your fleet running.

We deeply understand that uptime means revenue and productivity. This is why our program is built on the foundation of speed and transparency.

National network of service providers

Our experienced group of medium & heavy-duty service providers gives us the flexibility and capacity to service fleets as quickly as possible.

Proprietary technology

From our proprietary Horizon platform that provides detailed insight into fleet health, to efficient invoicing, our program is centred on transparency, accuracy and speed.

End-to-end support from start to finish

Our real-time, vertically integrated system provides the information and confidence you need to maximize the productivity of your fleet.