For more than 65 years, we've been turning millions of stressful roadside events into winning brand moments.

Trust.
Transparency.
Best-in-Class Offerings.

These are the pillars of our roadside program.

Trust

Our ability to deliver on our promise is why we're trusted with over 65% of new cars sold in Canada. When your customers need help, we answer.

65+ Years

Built on 65-plus years of roadside experience and backed by a nationwide network of towers, we have the scale and capability to deliver on our promise.

Integrity

You will never have to worry about ASG using your customer data to market an alternative product or service. Even after they expire from your programs.

Quality Providers

Our on-site tow providers are not incentivized and will never try to sell any competing products or programs – they’re focused on providing service solely for your brand.

No Surprises

We stand behind our quotes with all-inclusive pricing so there are no hidden charges and no surprises when you work with us. We pride ourselves on never requesting a change to the terms or rates mid-contract.

Transparency

From initial contact to final resolution, we become a true extension of your brand. When your customers need help, you are there for them. Not a third party.

Brand Consistency

It’s YOUR brand that shows up to assist the customer, not ASG. This allows for a seamless, continuous post-purchase customer experience.

Custom-built

Our program is custom built for you. We tailor our services to suit your unique needs and provide comprehensive contractor training to align with your brand’s identity.

Best-in-Class Offerings

Regardless of where your customers are or how they’d like to connect, our custom technology delivers a best-in-class brand experience for the moments that matter most.

Real-time & Accurate

Consumer tested, user-friendly technology that provides real-time, accurate ETAs for each event and each customer. Your customers are never 'in-the-dark' regarding their service request.

Proprietary Technology

Custom designed GIS location-based technologies and electronic dispatch application ensure accurate service tracking and your customers are never lost in the mix.